The Facebook Ads Manager can be a powerful tool for your business.
The social media site is constantly coming up with new features to help advertisers better reach their audience and generate more revenue, so it’s important to stay on top of the latest updates.
In this blog post, we will discuss strategies for getting the most out of your Facebook ads manager account!
Choose a Facebook ad type
Facebook ads are a great way to market your business online.
There is an ad type for every need, and there have never been more options than now!
You can highlight products or services with image galleries, videos up to 20 seconds long, carousels of photos on the right side of people’s screens as they scroll through their feed, and even chat features that allow you to respond directly from your Facebook page in real-time.
It is important to select the right ad type based on your goals and budget–you don’t want to run an expensive video ad if you’re just trying out something new.
It considers if you have a small budget or are your goals very specific in targeted audience, demographics, and location.
Facebook is an online social media platform with a variety of advertising options. There are three main types:
Promoted Posts
Promoted Posts can be posted by businesses or individuals that you follow on Facebook and want to see more often in your newsfeed; these cost money to make but when they work well for the business, it’s worth every penny.
Sponsored Ads
Sponsored Ads, such as promoted stories from brands like Nike who pay Facebook so their content appears at the top of your timeline because people enjoy seeing what those companies have been up to lately.
They also come out ahead if there are any links included within them allowing potential customers to take action (such as clicking “shop now”!) without ever having left facebook either through the use of Facebook ads manager.
Define your target audience
Facebook ads are a great way to target people who may be interested in your product or service.
This method is not only effective use of time, but it also allows you to save money on advertising costs.
The first step would be figuring out what types of people you want viewing the page and then determining whether they can afford the price point for your services.
Once this has been established, create a campaign that will get their attention by using different images (elements) rather than just words because pictures speak louder.
You can drill down into your interests and find out what kind of people have similar tastes as yours so that they might be interested in buying what you’re selling.
By clicking on “Detailed Targeting” under the ‘Audience’ tab when creating an ad campaign, Facebook will narrow their audience by things like age groups or where someone lives–which is especially helpful if it’s difficult targeting certain demographics through more traditional advertising channels.
Consider the best time to post
Facebook ads are a very cost-effective way of promoting your brand and creating awareness for it.
However, there is not one specific time that will guarantee success on Facebook.
Successful campaigns have been run during the middle of the week in mornings when people may be checking their feed before starting work or after they get home from school/work because these times see more engagement due to increased activity by users with free time than you would find at other points in the day.
The best strategy is to use analytics tools like Hootsuite Ads so you can test different times and days based on what works for your business.
Include a call-to-action button in your ad copy
Facebook ads are great for connecting with your audience in a personal way that feels like they’re talking right to you!
You can use one of Facebook’s many call-to-action buttons (check out all 18 options) on any type of ad copy–including those promoting products, encouraging abandoned carts, or reminding people about their reward points.
An effective way to increase your conversion rates is by including a call-to-action button in your ad copy.
Facebook ads allow you to do this with the “Send Message” or “Contact Us” buttons that are available on every profile page, so make sure they’re included.
Target people who are most likely to convert
Targeting people who are most likely to convert Facebook ads can help you increase ROI.
As a result, it’s important that your advertising and marketing campaigns do not target everyone indiscriminately but instead hone in on potential customers.
To find these potential customers means knowing what their interests or habits may be so as to better understand them—step one of the targeting processes.
Knowing this will allow for more customized content with relevant information tailored specifically toward those groups which should lead to greater conversion rates from ad clicks than if they were undifferentiated targets.
Facebook’s predictive analytics allows advertisers to customize their target audience by including demographics such as age, gender, location plus what pages they’ve liked on Facebook before setting up an ad campaign with this information helps marketers anticipate how well potential customers may respond to seeing their product advertised online based off these factors.
Optimize your ads for conversions and reach at the same time
Facebook ads are a great platform for advertisers because it helps them track and optimize their performance.
If your goals are always in alignment with one another then you will be able to find what works best for your specific needs.
With Facebook ads, you can optimize for conversions and reach at the same time.
You’ll need to create two different sets of ad copies that are variations on your theme: one set for conversion optimization with a focus on generating clicks-to-conversion; and another set for Reach & Awareness Optimization, which is optimized towards getting traffic from people who might not convert right away but will eventually become valuable customers down the road because they were exposed to your brand’s message.
This way both goals get fulfilled in some shape or form.
By choosing a Facebook ad type, defining your target audience, and considering the best time to post, you can optimize your ads for conversions and reach at the same time.
We’ve also provided helpful tips on how to choose an appropriate target market based on age group or gender.
If these steps seem daunting, consider signing up for our YounikSquare today!
We have some great tips that should make sure your posts stand out in everyone’s newsfeeds.
