On-line Scheduling Software program Versus Google Calendar – What is the Distinction?

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On-line calendars, scheduling software program and appointment packages abound in pc packages and the Web. On the floor, they could seem the identical. Delve in deeper, nevertheless, and also you quickly study that they don’t seem to be. That is very true when evaluating on-line appointment scheduling companies and Google calendar.


On-line appointment scheduling is what’s sometimes generally known as Software program as a Service (SaaS), a web-based program that customers entry by the Web or a secured on-line portal. Geared primarily towards massive and small companies which have a necessity for an environment friendly appointment and reservation system, SaaS scheduling suppliers sometimes cost a payment for utilizing the software program, which the person can arrange and handle by logging into his or her account. Consider e-mail and on-line banking or procuring. It is the identical precept.

Typically, on-line scheduling methods do a very good job of pinpointing the precise wants of its clientele, and most suppliers supply performance related to scheduling and managing appointments and buyer, affected person and pupil info. This contains:

• On-line self-scheduling. Purchasers, prospects, sufferers and college students can ebook and handle their very own appointments on-line. This will considerably scale back the variety of cellphone calls and e-mails the enterprise or group receives.

• Automated e-mail and textual content message reminders. “No-shows” can have a dramatic unfavorable impression on enterprise operations. Surveys have proven that appointment reminders may also help scale back these by 50 p.c. Nevertheless, many operators should not have the time or sources to name or e-mail purchasers, sufferers or college students previous to their scheduled appointments. Computerized e-mail and textual content message reminders accomplish this with none effort on the a part of the enterprise or group. Appointment-scheduling software program sometimes sends these to each the proprietor/operator and the scheduled particular person.

• Customizable templates. To assist design a scheduling web page that most closely fits their particular person preferences and focus, some scheduling software program permits customers to include particular shade schemes, pictures, logos and different objects for that excellent look.

• Report-keeping and report-generating capabilities. Companies and organizations sometimes rely upon correct, easy-to-create studies to look at the general productiveness of their operations. Managing a number of recordsdata and folders might be tedious. Some on-line schedulers give customers the flexibility to handle and simply entry this info from one central location.

• E-marketing capabilities. Many on-line appointment-scheduling software program functions additionally present wonderful alternatives for e-marketing, as your present and previous consumer info e-mails are available. It is a good way to speak specials, occasions and different info with them.


When it comes right down to it, on-line appointment-scheduling software program and Google Calendar actually are two various things.

Google Calendar is, nicely, a calendar. Designed primarily for particular person customers, it supplies a free and environment friendly solution to retailer and handle occasions, in addition to obtain occasion reminders. As a Net-based utility, it, too, might be accessed from any Web connection and may synchronize with many cell gadgets, such the iPhone and Blackberry, in addition to PC functions akin to Microsoft Outlook. You should use Google Calendar to share your occasions with mates or the general public, in addition to invite friends to an occasion. You too can ship reminders to these friends.

It serves its objective, however doesn’t present most companies with the performance they should adequately handle their appointments, reservation and bookings. Scheduling software program firms like Appointment-Plus know what companies and organizations want in appointment-setting options and repeatedly study methods of enhancing performance and creating new, helpful options. Who higher to develop and enhance on small enterprise scheduling options than appointment software program suppliers, who sometimes are small companies themselves and may higher relate to the every-changing wants of their clientele?

Google Calendar lacks necessary performance in a number of areas, which reinforces the notion that its main objective is that of a private calendar moderately than a small enterprise instrument. Restricted or lacking options embrace:

• Scheduling “guidelines.” These are necessary for profitable scheduling, each inner and on-line self-scheduling. Not being able to correctly handle days and times-when prospects can schedule, blockading days and instances, limiting the variety of registrations-can have a unfavorable impression on enterprise operations. In truth, a small enterprise proprietor or employees might spend extra time managing it than they might with a paper appointment ebook and phoned-in appointments.

• Adequate database functionality. A strong database is important to small enterprise operations. Not solely does it precisely retailer buyer info to entry and evaluate, house owners and employees can use it to report notes and different particulars, in addition to use it as a mailing checklist for e-marketing campaigns. As a result of it shops total buyer contact information and business-related info, it eliminates the necessity for sustaining separate recordsdata and folders. It is a helpful part of a correct scheduling utility…and one which Google Calendar lacks.

• Bank card processing. Most small companies cost for his or her companies. And most who supply on-line fee of those companies understand the profit, each from their finish and their prospects. Some appointment-scheduling methods enable for “point-of-sale” performance on their purchasers’ scheduler pages. Google Calendar and related functions both don’t present this functionality or require extra steps to include it.

• A number of Places. One other benefit of on-line appointment-scheduling software program is the flexibility to handle appointments and employees at a number of areas, a characteristic that is not obtainable in Google Calendar. A enterprise or group must create a separate calendar for every of its places of work, websites and different areas. To centralize scheduling and consumer info, a merging of the calendar information can be mandatory, which generally is a troublesome and time-consuming process.

For a enterprise proprietor simply beginning out or making his or her first enterprise into on-line scheduling options, these inefficiencies might not look like a stumbling block to accepting and managing appointments and reservations. Nevertheless, they’ll have an incredible impression on a small enterprise operation and should drive the proprietor and employees to rethink the best way they deal with their appointments and reservations.


A great way to show how a enterprise proprietor realizes the significance of on-line scheduling software program is thru a “real-life” state of affairs.

John Smith, a private health coach, left a place at a big well being membership to start out his personal personal-training enterprise. He discovered a small workplace to conduct his classes and started promoting his enterprise. In a brief period of time, his clientele rose from a handful to a number of dozen. Enterprise was good, however his scheduling process was not.

Whereas employed on the well being membership, Smith used a Google Calendar to personally handle his appointments. A receptionist and help employees was liable for consumer scheduling and administration, which included on-line consumer self-scheduling and processing session charges. Moreover, they monitored the schedule to stop double-bookings.

Sadly, Google Calendar doesn’t supply the performance Smith wanted for his rising enterprise. He tried utilizing the applying for on-line scheduling, solely to search out that consumer double-booking occurred. After discontinuing on-line scheduling, he obtained bombarded with cellphone calls from purchasers trying to schedule and cancel classes, which interrupted his classes. As a result of the calendar lacks enough database functionality, he was unable to make use of it for e-marketing and common communication together with his purchasers. And it did not give him the flexibility to course of credit-card transactions. And not using a receptionist or help employees, he discovered himself spending lengthy hours managing his calendar and purchasers.

Smith quickly discovered {that a} change was mandatory, which got here within the type of on-line appointment-scheduling software program. With this expertise, he is been capable of utterly automate his scheduling procedures. His purchasers now ebook and handle their appointments and session info securely on-line. Additionally they pay for his or her classes by the point-of-sale characteristic obtainable on the scheduler. Smith additionally receives e-mail notifications when purchasers schedule, change and cancel their classes.

Because of on-line scheduling software program, his focus is on his enterprise and purchasers, not managing classes.

Google Calendar generally is a excellent instrument in your personal private appointments. Nevertheless, in the case of managing appointments and reservations, in addition to your purchasers, you simply cannot beat Net-based scheduling software program. Appointments are its enterprise….it is what it was designed to do.

Source by Eric Richard