Social Media Marketing: How to Grow Your Business

social media marketing | digital business

Table of Contents

Social media is social. It is a social space that you can use to connect with friends, family, and customers.

Social media marketing is the process of using social networks like Facebook, Twitter, and LinkedIn to promote your business and drive traffic back to your website or blog.

In this article, we’ll walk you through social media platforms such as Facebook Ads, Twitter Analytics, and Google+, so that you can get started on social media marketing for your own business!

What is social media?

Social media is a term that refers to the use of social networks on mobile devices.

Social media can be defined as using social networking sites and apps through a smartphone or tablet device, like Facebook, Instagram, Twitter, etc.

These social media platforms have over 4.48 billion users worldwide according to as of July 2021. The data showed that Facebook still ranks number one when it comes to its number of users worldwide. 

With more and more people spending an average of two hours and 24 minutes per day and its vast market reach, it is no wonder why it is a great avenue for an ideal platform for any marketing strategies. 

Social Media Marketing

The world of Social Media Marketing has been steadily expanding for years because it’s such a great way to engage potential customers or clients in real-time conversation while sharing valuable insights into products/services offered and also investing in other users’ posts (retweeting) which helps them grow their follower base.

Social media marketing is a great way to interact with your customers. In this day and age, people use social sites like Facebook as one of their primary sources for news and information about products, services, or brands that they are looking into purchasing. 

This means you can promote yourself on these types of platforms by using targeted ads, posts links in your profiles’ descriptions which lead back to the business page where potential clients will be able to learn more about what it has offer without taking any action right away – all while giving them an option should they need help faster than waiting around for customer service’s reply email address.

Five Core Pillars of Social Media Marketing

Social media marketing is critical for all businesses looking to reach new customers and generate more revenue.

There are five core pillars any business should stick to when it comes down to your social media marketing:


Before you dive into directly selling on social media, you need first to identify your goals.

Are you aiming to increase your followers? Brand awareness? or sales? 

Once you have an idea of which social media marketing tactic is best for your goals, you can start to form a strategy on how to reach them.

The strategy also refers to the digital content that will be created and promoted by social media marketers – like images, videos, or blog posts.

By understanding what type of messages resonate with their audience, businesses can easily reach their goals.

This includes determining which social networks will be best to use and how often your company will participate in them.

Doing this analysis before diving into anything means that any time or money is well spent.

Planning & Publishing

Planning is the process of determining what your goals are and how to achieve them.

Publishing is reviewing content in order to distribute it across social media networks for maximum exposure.

Planning encompasses determining a goal or set of goals, as well as identifying any constraints that should be considered when pursuing a said goal(s). 

For example, if you want more people following your Twitter account then set up automated tools on platforms like Hootsuite can help make this happen without too much effort from you!

Likewise – if budgeting time/money into promoting posts regularly through other sites such as Reddit may not always yield desired results right away but will allow followership over time with an eventual payoff.

These processes also involve identifying your target audience, location, their interests, and figuring out what social media platforms they use. 

This is important for understanding how social platforms are unique from one to another – as you will want to make sure any social media marketing efforts have a focus on the appropriate social site(s).

Listening & Engagement

Listening and engagement are two very important pillars of social media marketing.

Engagement is essential to modern marketing; with this, brands can engage their audience in a way that is personal and genuine.

When people feel connected they will be more likely to buy products from the brand or follow them on any other channel like Facebook or Instagram for posts about new items/sales etc.

Listening helps businesses maintain customer relationships by staying up-to-date about what customers want.

Brands should also pay attention to feedback because it could come in handy when working out which direction the business needs to go next – whether towards developing something specific such as providing better service or introducing a certain product range.

Knowing what your target market’s product that they would likely to buy or to have is beneficial for your business growth and direction. 

Analytics and Reporting

These help you get insight into the target audience so your marketing campaign will have more success in reaching them.

One great thing analytics does for marketers is predict how many leads they might receive if their promotion went viral (or not). 

They will show things such as which posts got the most engagement or shares specifically related to particular campaigns.

This helps brands know where they should focus their efforts next when starting another promotional event soon after finishing.

Through these insights, marketing can determine if certain ads or posts achieved their goals or flopped.

This opens another door to identify where they needed to improve and how they could do better next time.


There are no restrictions on what you can advertise with social media.

Whether your product is an app, a novel, or something else entirely, advertising it through Facebook has the potential to be hugely successful for various reasons. 

With social media platforms’ billions of users worldwide you can reach a maximum number of audiences in no time. 

In our next articles about social media, we will guide you to the basics of social media marketing and how you can get started with it.

How to use social media marketing effectively for business growth?

Social Media is beneficial to start-up businesses looking to connect with new customers and social media platforms are a cost-effective, easy way for any company of any size to reach out on a global scale.

Social Media is an important part of the marketing plan when launching a product or service because you can easily get a word out there with proper advertisement.

There are a lot of ways that you can use social media to improve your business.

One thing is just getting the word out about what it actually does and get people interested in seeing more of their product or service from this particular company.

This way, they will have an idea as to how everything works and make sense of why someone should buy products through them instead. 

By employing a variety of effective social media techniques, businesses can generate more leads and sales.

It is important to tailor your content for each platform in order to reach the widest audience possible with an informative message that will resonate with them personally. 

For example, LinkedIn offers features such as “Company Updates” where you may post announcements about new products or company news which are then seen by all connections on this network.

Other platforms include Facebook (a personal account vs a business page), Twitter (@username) Instagram (#hashtag). A multimedia approach using photos, videos clips from customers’ testimonials showcasing your product/service offerings is key.

Social Media for large corporations and already established companies, is not just about getting new customers, but also engaging with current consumers on an individual basis through customer interactions such as answering questions or posting updates. 

Final thoughts

Social media marketing is a powerful tool for businesses of all sizes. It can be tricky to figure out what you should and shouldn’t do, but the five core pillars we discussed will help clarify how best to use social media in your business growth strategy. 

YounikSquare is a digital business blog that publishes social media marketing advice to help entrepreneurs, startups, and small businesses grow their businesses.

Subscribe now at YounikSquare for more tips on making social media work for your company!